＜HARAJUKU KAWAii!!＞, a festival whose mission is “to make “KAWAII” a word that is known through all countries of the world”, is a fusion of fashion shows and live music with appearances by popular models and artists, a celebration of Harajuku culture, gaining attention not only from the fashion-forward girls of Japan, but abroad as well.
In addition to the previously announced Kyary Pamyu Pamyu, and Silent Siren, Up Up Girls (Kakko Kari), Charisma.com, YOU KIKKAWA, CREAM, and PASSPO☆ have also been added to the list of performers. Further, the popular aomoji-kei magazine “SEDA” has also been added to the magazine stage.
In 2012, the festival gathered approximately 10,000 attendees; this year, after having held the event abroad as well, ＜HARAJUKU KAWAii!! FES 2013＞ has raised the bar yet again. More artists have yet to be announced, so be sure to stay tuned.