It was announced that the woman’s toothpaste brand, “Ora2”, would be holding in advance their “Ora2 Kyary Hamayu Gakyu Project” beginning October 10 in Japan. The project will later be held in other Asian countries.
Ora2 aims to transmit a new “fun” and “kawaii” toothpaste culture to the world through their tie-up with Kyary Pamyu Pamyu, the “Ora2 HAMiGAKi Ambassador” and pioneer of KAWAii culture. There will be a new TV commercial featuring Kyary’s long-awaited new song, “Sungoi Aura”, limited Japanese/Asian releases and a new application in which you could play with Ora2 and Kyary’s collaboration photo frame.
The same promotion is scheduled to be held in Taiwan, Thailand and Singapore starting the beginning of November. This would be the first advertising in Asia featuring Kyary Pamyu Pamyu.
The new song used in the commercial, “Sungoi Aura”, was written exclusively for this purpose by the music producer, Yasutaka Nakata (CAPSULE). Just as the commercial’s concept is “brushing your teeth is brushing up your self”, the song captures and expresses the positive emotions of a woman, who, by brushing up themselves, can become happy. The song will be included in Kyary Pamyu Pamyu’s new 7th single, “Mottai Night Land”, released on November 6.