“METALLICA THROUGH THE NEVER” is a combination of “GEKI Rare LIVE” and “Action Movie”. BABYMETAL is a combination of world famous “Idol” and “Metal”. Teamed together, the revolutionary metal dance group talking about the revolutionary METALLICA movie is truly genius advertising.
“METALLICA THROUGH THE NEVER” has already broken box office records in America, and the Japan release is steadily approaching. This “gods of metal” collaboration is sure to bring idol fans that are unfamiliar with METALLICA to the movie theaters.
Lars Ulrich, who had heard of BABYMETAL through their longtime friend and cameraman, watched BABYMETAL’s set from the side of the stage at ＜SUMMER SONIC 2013＞ in Osaka. Backstage, Kirk Hammett met with the girls and posed for a memorable photo with them. It was a miraculous moment that has become the talk among music fans, metal fans, and idol fans all over Japan.
Only METALLICA could do a never before done 3D live-action / entertainment like this. And only in this original and catchy commercial could BABYMETAL respectfully pay tribute to METALLICA in such a stylish and sensitive way.